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The first reply is instant, and most parents care far more about a fast answer than who typed it. The wording is yours. Anything the system can’t confidently handle is passed to you with the conversation history attached — I don’t build anything that pretends to be you in a real back-and-forth.

Two options, and I’ll be blunt about the difference. Cheaper: you record or write the raw material, I reshape, schedule and publish it everywhere. More expensive: I produce the content too, which is a monthly creative arrangement rather than an automation build. The Growth Machine covers the system and the workflow, and Care & Access keeps it edited and current — writing your posts from scratch is quoted separately once we know the volume.

Whatever a parent would download at 11pm without thinking: a past-year paper pack with worked answers, a topic checklist for the coming exam, a one-page “what your child should know by P5” guide. We decide it on the audit call, and I’ll help build it — but the teaching substance has to come from you. That’s the part nobody can outsource.

Less than you’d expect. The automation tools sit on my managed stack, so you don’t subscribe to those at all. What stays in your name is what should: your WhatsApp Business number, your domain and hosting, your email platform, your ad accounts, and your LMS if you take one. I’ll name every one of those costs on the call before you spend a dollar.

It’s built in as standard practice: consent wording on the lead-magnet form, a working unsubscribe in every email, data stored in your own accounts, and a clear answer on how long old records are kept. I’m not a lawyer and this isn’t legal advice — for a centre of any size, get your own compliance check and I’ll build to whatever it says.

Yes, and sometimes you should. But know what a single piece can’t do: social alone brings attention nothing catches, and an email sequence alone has no list to send to. If you can only afford one, start with WhatsApp — it works on the demand you already have.

No. Local ranking depends heavily on proximity to the searching parent, and nobody can move your unit closer to their flat. What I can do is make sure the listing is complete, categorised correctly, posting regularly, and steadily collecting real reviews — which is most of what you actually control. Anyone promising a Maps position is either guessing or planning to fake reviews, and fake reviews get listings suspended.

You set the rules and the system enforces them so you don’t have to argue with a parent. Typically: payment taken at booking, a reminder the day before and an hour before, free reschedule up to a set number of hours out, and no refund inside that window. Slots respect your capacity and level, so a P5 seat can’t be booked into a P3 class. It won’t eliminate no-shows — paid-at-booking plus reminders is what actually reduces them.

Yes — recurring sessions can be sold as a block or a monthly subscription, whichever suits how you already charge. I’d start with how you bill today rather than changing your model to suit a tool. Payments run through your own gateway, so the money lands in your account directly and never passes through me.

The booking system and LMS go in your name — your platform account, your payment gateway, your students — and I insist on it. The automations can sit on my managed stack because if they stop, your accounts still work manually. Booking and course platforms are different: parents would lose scheduled classes or access to something they paid for, and that’s your reputation, not mine. So you own the LMS, the enrolments and the revenue outright, and I build inside it. The monthly platform fee is yours, and modest at tutor scale.

Because nine tools in your name means nine subscriptions, nine logins and nine renewal dates you didn’t want to manage — and most of them price per seat or per contact in ways that cost a single tutor far more than they cost me across several clients. So the flows live on my managed stack and you get a limited-access login: your leads as they arrive, the content queue to approve, and a switch to pause any campaign. If you’d rather own every tool directly, I’ll build it that way instead — it costs more monthly and you carry the admin. Both are fine; say which you want on the call.

They’re exported and handed to you — the full list with sources and dates, in a plain spreadsheet, plus your email list from your own email platform. Nothing is held back as leverage. What stops is the automation: replies, posting and follow-ups run inside my app stack, so they end when the plan ends. Your accounts keep working manually exactly as they did before.

Yes, within their rules, and I build to those rules rather than around them. Automated DMs go to people who messaged or commented first, replies within the standard response window, no cold DMing strangers — that’s what gets accounts restricted. It runs through the official Meta messaging tools on your own pages, so nothing depends on a workaround that stops working next month.

No, and be careful with anyone who does. Cost per enquiry depends on your levels, your area, your creative and the season — it only becomes knowable after testing. What I commit to is honest reporting: what was spent, how many leads came in, what each cost, and how many turned into trial classes. If after two months the numbers say ads aren’t working for your offer, I’ll tell you to stop rather than keep billing you.

You do, directly. Campaigns run on your own Meta Business and TikTok Ads accounts with your card attached, so every dollar is visible to you and none of it passes through me. My monthly fee covers the work; the budget is yours and stays yours. I’d suggest starting around S$600/month — below that there isn’t enough data to learn from.

The recording — screen capture, Zoom recording, or camera footage — plus your logo and how you want topics titled. Clean audio matters more than camera quality; I can improve a recording, not rescue an inaudible one. The first finished video usually comes back within a few days so we can lock the style before the rest of the course runs through.

That’s the point of doing them together. Every lesson I edit also produces short vertical cuts for TikTok, Reels and your paid ads. One afternoon of recording becomes a sellable course, a month of organic posts, and ad creative — far cheaper than producing three separate things.

Split honestly, because this matters. Yours outright: your WhatsApp number, your Instagram, Facebook, TikTok and YouTube accounts, your Meta and TikTok ad accounts, your domain, your email list (exportable any time), your Google listing, and every finished video file. Mine: the automation apps the flows run inside, which sit on my subscriptions — that’s why you get a login instead of nine invoices. If we part ways, you keep every account, every lead and every file, and I’ll export your flows and hand over documentation so another provider can rebuild them. I won’t pretend otherwise: the automations themselves stop running when the plan stops. Ask me on the call rather than discovering it later.

No — I work remotely and my clients are in several countries. Everything happens over video calls and WhatsApp on your schedule. If you’d rather work with someone physically in Singapore, that’s a fair preference and I’ll say so plainly instead of talking you out of it.

Yes — that’s the rest of my work, and video is where I’ve spent the most years. Animated explainers, full websites and brand social all sit on my main page. See the rest of what I make.